The Rise of Metasearch Engines

When the advertisers started spewing off about comparing hotel prices for your trips, no one thought such a gimmick could work. However, over the years TripAdvisor, GoogleAds and Trivago have [...]

What should Hoteliers NOT DO

There are so many columns of advice telling business owners what they should be doing. We want to change this up and give you our advice of what NOT to do in the hotel business. We see some [...]

Winning Strategy For Direct Bookings

Digitalization is growing in leaps and bounds. To this effect, the traveler’s customer journey is increasingly becoming complex. Independent hoteliers have to adjust their marketing strategy and [...]

How To Boost Your Ranking On OTAs’ Sites

As an hotelier, you need to rank high on online travel agent’s (OTA) sites to constantly get customers. The higher you rank, the more customers or guests you will get in your accommodation [...]

Managing cost of Distribution channel

How Hotels Plan To Address Rising Acquisition Costs In 2019 Hoteliers have a host of challenges to overcome in 2019 and while some might chalk these issues to the same old stories of the past, [...]

Google Hotel Room Booking

Google is taking its ambition to dominate the accommodation sector to a whole new level through the introduction of a new feature called the Room Booking Module or RBM to its product Google Hotel [...]

Increase Hotel Website Conversion Rate

When it comes to the travel and hospitality, there are several ways through which conversion rate can be boosted on your Hotel website and these ways have been outlined here. Most importantly, [...]

Cloud Security for Hotels

Cloud Security, Innovation Go Hand In Hand For Hotels Judging by the growing number of high-profile data breaches that have happened in recent times; such as Orbitz and Target, it is not [...]

Choosing a reservation system

One major factor that continues to influence the decisions and approach by travel industries and hotels on the management of reservation systems is the search for sustainable system [...]

Facebook new ad strategy