The Rise of Metasearch Engines

When the advertisers started spewing off about comparing hotel prices for your trips, no one thought such a gimmick could work. However, over the years TripAdvisor, GoogleAds and Trivago have created quite a soaring phenomenon. It is now believed that the majority of travelers have used at least one of the many comparison sites to […]

What should Hoteliers NOT DO

There are so many columns of advice telling business owners what they should be doing. We want to change this up and give you our advice of what NOT to do in the hotel business. We see some negative habits happening quite often and want to suggest that these are changed and made into a […]

Winning Strategy For Direct Bookings

Digitalization is growing in leaps and bounds. To this effect, the traveler’s customer journey is increasingly becoming complex. Independent hoteliers have to adjust their marketing strategy and technological efforts. As part of efforts to get travelers engaged and in turn, retain them as existing customers while they journey along, the OTAs have been making huge […]

How To Boost Your Ranking On OTAs’ Sites

As an hotelier, you need to rank high on online travel agent’s (OTA) sites to constantly get customers. The higher you rank, the more customers or guests you will get in your accommodation facility. So, this article gives a few important tips on how to rank high among OTAs. However, before talking about how to […]

Managing cost of Distribution channel

How Hotels Plan To Address Rising Acquisition Costs In 2019 Hoteliers have a host of challenges to overcome in 2019 and while some might chalk these issues to the same old stories of the past, finding ways to acquire guests that are less costly is a primary objective. While OTAs are continuing to grow and […]

Google Hotel Room Booking

Google is taking its ambition to dominate the accommodation sector to a whole new level through the introduction of a new feature called the Room Booking Module or RBM to its product Google Hotel Ads. This new feature will show hotel room prices, photos, and any other relevant information. Why is Google Launching Room Booking […]

Increase Hotel Website Conversion Rate

When it comes to the travel and hospitality, there are several ways through which conversion rate can be boosted on your Hotel website and these ways have been outlined here. Most importantly, you need to ensure that your prices are competitive enough because price is a powerful driving force. Most guests will definitely go for […]

Cloud Security for Hotels

Cloud Security, Innovation Go Hand In Hand For Hotels Judging by the growing number of high-profile data breaches that have happened in recent times; such as Orbitz and Target, it is not surprising that hotels are increasingly becoming worried about cloud security. This has caused many in the industry to doubt the need for a […]

Choosing a reservation system

One major factor that continues to influence the decisions and approach by travel industries and hotels on the management of reservation systems is the search for sustainable system personalization. As the central reservation system (CRS) continues to grow popular and bigger, the ability to perform certain task becomes a primary concern for hoteliers and travel […]

Facebook new ad strategy

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