First Choice Suites

First Choice Suites

Total of 3 properties located in Hua Hin consisting of combined 100 serviced apartments. 

Visit the website: www.firstchoicesuite.com

The challenge:

The management was new in the Thai Hospitality market and owns a large investment of Serviced apartments in Hua Hin. Competiton is rapidly growing in the Hotel and resort-,  and alternative accomodation market. During the past 3 years the management increased the numbers of properties, to drive their ambition to growth. Irregular demands, different seasonalities and source markets are some of the challanges the management faces.  HMS Thailand defined a compset, created monthly benchmarks, developed budget plans and Revenue management dashboards to inform management in weekly meetings on their performance and advice on their sales strategy.

The Results:

"Working with HMS Thailand has generate a better market insight and understanding of our competitive landscape, in order to drive a more pro active rate strategy. Their industry knowledge and market insights have helped to grow rapidly in our first years of operation. "

Alexander Bystrov Alexander Bystrov- Director at First Choice Suites