What Markets to attract?
We will define the market and match the right price with the right customer.
Who will book your rooms?
The hotel market is segmented in buyer groups and seller groups. Identifying these segment groups, understand their demands and needs, will give a better foundation for the overall pricing strategy.
All though the product offered looks the same, each segment has a different value perception of the product. The market segmentation is the base for good rate distribution strategy. As each seller group has a different business model (BtoC/ BtoB/ Online/ Offline), benefit schemes have to be adjusted to their individual model in order to stay competitive.
Our grass root approach will identify the market segments and make them part of the Revenue management process.