Google Hotel Room Booking

Google is taking its ambition to dominate the accommodation sector to a whole new level through the introduction of a new feature called the Room Booking Module or RBM to its product Google Hotel [...]

Increase Hotel Website Conversion Rate

When it comes to the travel and hospitality, there are several ways through which conversion rate can be boosted on your Hotel website and these ways have been outlined here. Most importantly, [...]

Facebook new ad strategy

Hotel Website Conversion Rates

An Insight Into Hotel Website Conversion Rates The rate of conversion for hotel websites is influenced by different factors. Which is why it will be unprofessional to think of meeting a [...]

Video In Your Marketing Techniques

Why You Need To Include Videos In Your Marketing Techniques For several reasons, video has become a super-effective online marketing tool that every serious Hotel Marketeer must include in their [...]

Gaining more Customer Loyalty

The Three Steps Companies Employ To Gain Loyal Customers Customer loyalty is something businesses go to great lengths to win over, against competitors and partners alike. Of course, the higher [...]

Get started with Revenue Management

Revenue management and marketing were at each other’s throats during the hotel slump. Now that the massive downturn has become history, revenue management must take on new and broader [...]

2017 Google Search for hotels

After a series of researches and surveys, it became obvious that the continuous formatting of search engine result pages for hotel markets has a very big influence on how users click links and [...]

How to Beat OTAs

You may think that OTA’s have cornered the booking market because you do not have the funds to compete with companies that can spend billions of dollars on online and television advertising. The [...]

Hotel Marketing 2016

The Evolution Of Four Ps To Four Es In Hotel Business Before now, the focus of successful hoteliers used to be on the 4Ps which stands for Product, Promotion, Price and Place. Then, customers [...]