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On May 25th, the most popular search engine will shut down its ‘Book-on-Google’ function. The company claims that the algorithm is currently witnessing low traffic from consumers and partners. [...]

How to prepare for reopening your Hotel.  (Part 1) As the world is feeling the relief, travel is on their mind. The past months, year people have being staying home or in  their own country as [...]

How Hotels Can Work Alongside Google in the Post-Pandemic Era For most hoteliers, more than 50% of their direct online room nights are a contribution of Google. That is in the form of direct [...]

Digitalization is growing in leaps and bounds. To this effect, the traveler’s customer journey is increasingly becoming complex. Independent hoteliers have to adjust their marketing strategy and [...]

An Insight Into Hotel Website Conversion Rates The rate of conversion for hotel websites is influenced by different factors. Which is why it will be unprofessional to think of meeting a [...]

Why You Need To Include Videos In Your Marketing Techniques For several reasons, video has become a super-effective online marketing tool that every serious Hotel Marketeer must include in their [...]

How To Enhance Your Direct Booking With Facebook Advertising Facebook is no doubt, one of the most productive advertising platforms available today. In case you do not know, Facebook advertising [...]

Five Ways To Make Hotel Metasearch Ads Work Better For Your Hotel Online travel agents have dominated metasearch sites because they have the money to pay for dominance. Everyone is paying for [...]

How Google Takes Undue Advantage Of Its Search Engine Dominance Google was recently hit with a whopping 2.42 billion fine by the European Commission for taking undue advantage of its dominant [...]

It is hard to swallow the fact that your website has a strong competitor in Booking.com. And maybe sometimes people don’t even want to consider the facts. But it is good to get the facts. [...]