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In 2023, online travel agencies (OTAs) witnessed a surge in marketing expenditures, indicative of the fierce competition to secure bookings amidst the lingering effects of the pandemic. Expedia [...]

Booking.com, The ‘Unfair Fight’ for hotels During the pandemic, the hotel business witnessed a stronger increase in online traffic than usual. But why is it increasingly becoming [...]

Digitalization is growing in leaps and bounds. To this effect, the traveler’s customer journey is increasingly becoming complex. Independent hoteliers have to adjust their marketing strategy and [...]

As an hotelier, you need to rank high on online travel agent’s (OTA) sites to constantly get customers. The higher you rank, the more customers or guests you will get in your accommodation [...]

How Hotels Plan To Address Rising Acquisition Costs In 2019 Hoteliers have a host of challenges to overcome in 2019 and while some might chalk these issues to the same old stories of the past, [...]

It is hard to swallow the fact that your website has a strong competitor in Booking.com. And maybe sometimes people don’t even want to consider the facts. But it is good to get the facts. [...]

A new era of voice assistants could soon be redefining the current forms of SMS-based chat. While discussing the future of online travel, most of the major OTAs present at the recent Skift Global [...]

You may think that OTA’s have cornered the booking market because you do not have the funds to compete with companies that can spend billions of dollars on online and television advertising. The [...]

In the past couple of years, I was able to meet with hotel managers, hotel owners and regular guests in Thailand and Phuket at different conferences and seminars organized by/for the hospitality [...]